// Play On

Play On!
New Storytelling with Immersive Technologies


Play On!
Uma nova forma de contar histórias a partir de tecnologias imersivas
Play On! é um projeto de cooperação de larga escala anunciado pela Comissão Europeia sob a tutela da European Culture Funding Stream Creative Europe.

Play On! está projetado para perceber, aprender, testar e aplicar o potencial da tecnologia imersiva para Teatro, como por exemplo, Realidade Virtual (VR), Realidade Aumentada (AR), Som 3D, Holografia, Localização e Mapeamento Simultâneos (SLAM).

Durante os quatro anos que durará o projeto, os principais objetivos são:
  • desenvolver novas formas de criativamente contar histórias, tais como estruturas narrativas usadas no sector de jogos de computador;
  • fundir novas formas de contar histórias com uma variedade de tecnologias imersivas;
  • usar este novo formato para expandir o Teatro ao encontro do espaço público urbano.

Cada um desses três objetivos é dedicado a uma determinada fase do projecto durante vários meses.
Em cada um deles, os Teatros trabalharão num objectivo em termos de conteúdo e tecnologia.
No final de cada uma das 3 fases, serão criadas 9 produções teatrais europeias, logo 27 no total durante o Play On!


Play On! É composto por 9 teatros, de toda a Europa, com experiência comprovada no uso criativo da tecnologia digital.

Os 9 parceiros, todos com reconhecimento nacional no trabalho com a infância e juventude são:
 
1.    VAT Teater - Tallinn | Estónia - www.vatteater.ee (coordenação)
2.    Teatro O Bando - Palmela | Portugal - www.obando.pt
3.    Teatro Elsinor - Milan, Forli, Florence | Itália - www.elsinor.net
4.    Theater Dortmund - Dortmund | Alemanha - www.theaterdo.de
5.    Teatr Ludowy - Cracóvia | Polónia - https://ludowy.pl/
6.    Teatret Vårt  - Molde | Noruega - www.teatretvart.no
7.    Szinhaz Kolibri - Budapeste | Hungria - www.kolibriszinhaz.hu
8.    Pilot Theatre Company - York | Grã-Bretanha - www.pilot-theatre.com
9.    Landestheater Linz - Linz | Áustria - www.landestheater-linz.at/DE
10.  University of York - York | Grã-Bretanha - https://digitalcreativity.ac.uk/
11.  Urban Dialogues - Berlim | Alemanha - http://www.urbandialogues.de


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Play On! is a successful larger scale cooperation project announced by the European Commission under their European Culture Funding Stream Creative Europe.

The project was initiated by 9 theatres with experience in the use of digital technologies and a university with high digital expertise. 6 of the theatres have already played an important role in the EU funded project PLATFORM Shift+. The Estonian project leader, VAT Teater from Tallinn, was one of them. 8 universities from the creative digital sector are associated partners in order to facilitate access to technical knowledge.
The digital transformation is causing major changes in our societies. Contemporary theatre must understand the processes of digital change and incorporate the changed communication models of people into its new concepts.
Dedicated to the theme "Concrete Utopias in the Digital Age” Play On! is designed to understand, learn, test and apply immersive technology in (e.g. immersive gaming structures, Augmented and Virtual reality, Binaural Sound, Holography, SLAM /simultaneous location and mapping/, Project mapping etc.) in order to shift classical storytelling to interactive narrative formats.

Within 4 years the partners aim:
  • to develop new forms of storytelling, building on narrative structures used in the creative game sector
  • to merge these new forms with a variety of immersive technologies
  • to use this new format to extend theatre towards the public urban space (immersive outreach) with relevant stories and the involvement of young adults as co-creators.

In 3 phases, the theatres will work on one of the objectives in terms of content and technology. The learned gained at each stage will enrich the next phase; at the end 27 productions will be created in total. After 4 years the partners aim to have established new links between the artistic, professional training and industrial sectors. The most visible legacy will be a WIKI, an open source manual for theatres using immersive technology.
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